DART is in a similar space to Looma Project - helping consumer product goods get their messages out in stores. Looma focuses more on Grocery (GroceryTech) and DART more dept store. (RetailTech). Basically they help brands tell their story with a digital experience via an in-store display of some kind. For example, imagine you are in BestBuy and see this wicked-cool drone. Instead of parking a sales rep there all day, what if there was an interactive display you could touch to watch a video, see features and also learn more. That's what DART does.