Let's say you are a legal firm that takes on a lot of cases for your clients. You'll need something like a legal firm ERP to manage all that. This was built by a large legal firm for their internal needs, has been productized and they have brought in GTM (Go-to-market) guru Neal Goffman who helped GTM scale up Vanguard Software. Now he's scaling GrowPath and has already gotten it up to Tweener levels.