He's back! Jesse Lipson knocked it out of the park when he sold Sharefile to Citrix. Then he convinced Citrix to bring a bazillion jobs to the Triangle and build a fancy building in the Raleigh warehouse area (he's crazy everyone said, nobody will want to work in the warehouse area!). Bam- that became the hottest area in Raleigh. I mention all this, because the data clearly says when Jesse does something, he has a 100 batting average (that's good for my fellow nerds), so you should take notice. With his second startup outing, Real Magic whose product is Levitate, Jesse is bringing enterprise CRM features to the small/micro business. Levitate integrates with your email program and helps you remember to build your relationships. “Hey, you haven't talked to Tony in 2wks…Remember that Joe told you his daughter is graduating in early June!” stuff like that. In today's hyper-noisy and connected World, relationships matter even more than later.