Tanjo has developed a generic 'machine learning brain' that can be trained on a variety of industries and topics and used in a variety of ways. Their first example of a product built on the machine learning brain is Tanjo Animated Personas (TAP). TAP allows a marketer to create an AI that fits a certain persona and then test different messaging on them. So for example, you can say - create a persona for a 35yr old mom of 3 in Cary, NC and 2 of the kids play soccer and one plays chess. You can then train the software on all the data from that cohort and it will make recommendations for how to best message and reach that customer.