Updated for 2023
Virtue Labs
There's an explosion of new brands because the cost to create a brand has come down thanks to the digital/e-commerce revolution. Virtue is a consumer product goods (CPG) company in the beauty category. They have created a keratin-based haircare brand that repairs hair reducing frizz and split ends. They sell through the various beauty channels and have a very strong direct e-commerce game.
CEO:
Melisse Shaban
Sector:
CPG
Website:
http://virtuelabs.com/
